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Increasing Conversion Rates:
How To Build Your List & Increase Your
Article Marketing Conversion Rates

By Eric Gruber - Your Article Marketing Expert

I recently received this email from a subscriber to my Article Marketing Secrets & Breakthroughs Newsletter:

Dear Article Marketing Expert:

After reading your articles in your free weekly e-newsletter, I’ve come to realize that writing and marketing articles online is the most effective, most cost-effective way to publicize my website, and promote my products and services online.

I’ve followed your invaluable advice, and have asked my virtual assistant to find the top websites, ezines and directories within my niche that accept article submissions and have a strong emotional connection to their audience. Although, my articles can be found all over the Web, I have yet to make a sale. Can you please tell me the number-one secret to increasing my conversion rate?

Sincerely,
Conversion-less

Believe it or not, the answer to increasing your conversion rate and building your very own hyper-responsive list of hot, rabid customers is very simple and basic – if you know what the #1 most powerful word in marketing is.

Do you know what the #1 'MOST POWERFUL Word' in marketing is?

We'll the #2 most powerful word is NEW. But, according to Phoenix based entrepreneur extraordinaire and direct marketing legend, “Millionaire Maker” Dan Kennedy, the #1 most powerful word is.... (drum roll)....... FREE! It's a word that jumps out at most people and catches their attention. When you offer something for FREE in your bio box, your readers are more likely to be interested in what you have to offer.

Yet, 8 out of 10 article marketers forget this very important marketing principle. They forget that people don’t usually buy on the first introduction and that you must first develop a relationship.

Here’s My List of the Top 4 Free Offers To Promote In Your Bio Box – So You Can Build Your List & Increase Your Conversion Rate:

1. Promote a free ezine

If I read your article today, but I’m not ready to buy from you today (and there's a 99% chance I’m not), you've likely lost me forever when I click away. But if you invite me to sign up for your free ezine that features helpful information on the topic I came to learn more about anyway, I'll be more than happy to sign up. And, if you write a decent ezine, I will more than likely pass it on to friends and colleagues. After several months, of promoting your articles and free ezine you can have thousands of readers from around the world on your list — thanks to viral marketing mixed with some promotional legwork.

2. Promote a free special report

The special report is an effective tool that educates, informs and, most importantly, influences a prospective customer. The viral marketing power of a good special report can be astonishing, especially when you're trying to educate and influence corporate executives in large companies. In fact, statistics show that decision makers in organizations use them as their first external source of information. I guess that’s why the special report is considered to be the standard marketing tool today. Yet, it is surprising how few article marketers have created their own special reports.

3. Promote a free e-Book

When you write a book, you gain instant credibility. By offering your readers the opportunity to download your free e-Book and receive real content-- in exchange for their names and contact information -- you are taking advantage of a powerful viral marketing tool that can literally provide you with an entire network of people who promote your business, absolutely free. And don’t forget to promote your books, products or services for sale within the context, embed affiliate links, and add sales letters at the end of the e-Book to generate even more income.

4. Promote a free sneak preview

This is a perfect promotion if your article marketing’s goal is to promote your books. In order to capture his prospect’s names and email addresses, best-selling author, Mark Hyman M.D. promotes a free sneak preview of his book UltraMetabolism -- The Simple Plan for Automatic Weight Loss in his bio boxes.

Here’s the bio box that helped push Dr. Hyman’s book to the top of the New York Times Best Seller List:

New York Times best selling author, lecturer, and practicing physician Mark Hyman, M.D., is the Editor-in-Chief of Alternative Therapies in Health and Medicine and Medical Editor of Alternative Medicine Magazine. Download a free sneak preview of his most recent book, UltraMetabolism -- The Simple Plan for Automatic Weight Loss at http:// URL and discover how you can ignite the fat burning code hidden in your own DNA.

Through article marketing, you will build your list and convert readers into buyers over time – if done properly. Now the question is: How are you going to capture your reader’s interest long enough to complete a sale?

==================================

Note: You may reprint this article on your website and in your ezines, if and only if you use the article in its entirety, including the byline below. If you have any questions please feel free to contact the author via email at Eric@prleads.com

Article marketing expert, Eric Gruber, has learned everything there is to know about article marketing & list building strategies. Get the PR LEADS Article Marketing Secrets & Breakthroughs Newsletter for FREE at: http://www.articlemarketingexperts.com/articlenewsletter and learn how to increase your conversion rates and build your very own list of hot, rabid customers in 6 months or less.

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Founder
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"As a book author, writing comes easily for me. Marketing does not come so easily. What I love about the PR LEADS Article Marketing Service is it lets me focus on what I do easily and quickly: writing articles. Dan and Eric go to work placing the articles.

Turning this task over to the PR LEADS Article Marketing Service saves me so much precious time!! And, just as important, Dan and Eric do things in a highly strategic way, ensuring articles I write will boost my book sales, increase my website’s visibility with search engines and entice visitors to my site. The PR LEADS Article Marketing Service is priceless.”

Stephanie Pedersen
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“Thanks to PR LEADS Article Submission Service, my article Dating Success Strategies: 10 Lessons To Spice Up Your Social Life can be found on Self Growth and was featured in their newsletter. The site is Ranked # 1 for Self Improvement on Google and Yahoo. It gets 167,000 unique visitors a month to the website and sends newsletters to over 450,000 opt-in subscribers a week."

April Masini
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and recently published book
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Publisher of the online dating
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Valerie Di Carlo -- VDC Enterprises, LLC
SEO Web Consulting
www.seo-web-consulting.com


"I’m so glad I found the PR LEADS Article Marketing Service. It brings me tons of targeted traffic and a large spike in ezine subscriber numbers. And, when I say targeted – I mean targeted. They gets me thousands of targeted links like

* ChiefMarketer.com,
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ManagementFirst.com,
* CEO Online,
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* and many more

to my Web site. And it saves me hours and hours of time from doing it myself or having to teach someone else how to submit articles for me."

Sales Lead Expert M.H “ Mac” McIntosh
Mac McIntosh Inc
www.sales-lead-experts.com


"Just getting published on the Caregiver.com website and magazine, and getting published in the Caregiver's Home Companion website and in their print and email newsletters -- 2 "go-to" publications for caregivers -- not to mention all of my other successes is worth its weight in gold. I left the operating room to touch more lives that a surgeon could do in a career, and PR LEADS is helping with my mission to reach as many people as possible!"

Vicki Rackner, MD
www.drvicki.org


"Although we have a multi-faceted marketing and sales plan, the addition of article marketing through the PR Leads service helped in our successful quest to push UltraMetabolism to #2 on the NY Times Best-Seller List. More than just getting exposure for our articles, the PR Leads service also helped establish relationships with website publishers that will continue to deliver value for many months and years to come. Eric and his team are extremely diligent with fine attention to detail and go above and beyond the call of duty to get articles placed on websites that normal article marketing channels don't have access to."

Marc Stockman
President, Brass Ring Media Group


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Fitness Expert
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Karen Sherman
Author, New York State Psychologist,
and Relationship Counseling Expert


"PR Leads Article Marketing service raises your web presence and funnels new targeted subscribers to your web sites. You couldn’t ask for more. Their database of article syndication websites is extensive and includes high profile sites and ezines such as About.com, Safe Haven, Stretcher.com which has over 200K subscribers to its ezines. Eric Gruber, is a pleasure to work with. He understands his market and gives excellent recommendations for edits and improvements. He knows how to tweak articles so that they get noticed. He is responsive and reliable. If you are looking for a flawless system to get your articles on the web, position your self as an expert in your area, and drive traffic to your web sites, this is the service to use."

James Lange
Financial Expert and
Author of “Retire Secure”
www.retiresecure.com


"One thing I don’t question is that Eric Gruber of the PR LEADS Article Marketing Service is THE Article Marketing Expert. He has placed my clients’ articles on sites and ezines like About.com, CEO Online, Management First, E-Marketing Association’s Newsletter, Honey Magazine, Womens Web, American Venture Magazine and many more."

Will Rico
Common Mind
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"Writing and submitting articles using the PR LEADS Article Marketing Service helped spike up my website traffic, as well as open doors to golden marketing opportunities. Several publishers became affiliates, including Rick Sidowicz of CEO Refresher who is interested in completing an email blast and other ways to promote my books and products! I never had anyone do an email blast for me before!"

Susan Harrow
Media Coach/Marketing Strategist
www.PRSecrets.com


"As a sales trainer, I emphasize to my clients, readers of my book – The Four Kinds of Sales People, and to my speeches’ audiences that breakthrough sales is never a “one size fits all” roadmap – and Dan Janal & Eric Gruber from the PR LEADS Article Marketing Service completely understands that concept.

You can't get as much customization from a software program. You can't get as much personal attention from a high-priced PR firm. You certainly can't get faster feedback from a teenager who started a business like this yesterday and is masquerading as an "Internet Guru." The PR LEADS Article Marketing Service is truly the Rolls Royce of the Internet that helps me increase web traffic, build credibility, and greatly improve my book sales all at the same time."

Chuck Mache
Sales Trainer, Speaker and Author
of “The Four Kinds of Sales People”
www.chuckmache.com


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Robert Smith
Author of "Million Dollar Press Releases:
Guide To Boosting Profits Using Free Publicity"


"You were right when you said article marketing can possibly lead to additional future marketing opportunities. Here’s a response from one of many credible online business publications:

'I loved your article and I have linked it to your main page. It is truly a "killer" idea and I will feature anything else you have -perhaps testimonials as to the effectivesness etc. Your entire "story" in the palm of your hand, and a most exceptional value as a gift for prospective customers is something I look forward to helping you promote in the near future.'

Thank you PR LEADS Article Marketing Service – I will get started on writing another for next month’s submission."

Jim McKinley
Marketing Director for CF Gear
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"Within a couple of days, my article was published on About.com, Sales and Marketing Management, IT Toolbox, Association of Equipment Manufacturers, Knowledge Management Professional Society, and Sideroad. I can’t wait til I see the results in a couple of weeks. Thank you PR LEADS Article Marketing Service."

Srikanth Chari
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"PR Leads is one of those rare offerings that promises a lot and then over-delivers. They proofread and optimize articles so they can be found, create a strong call for action to turn readers into website visitors, and then place your articles on well known, credible websites and industry newsletters. If you want to succeed in today’s competitive environment, you must be seen all over the web – the PR LEADS Article Marketing Service is a MUST!"

Carl & Deb Potter
Simply Seamless Safety
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"Most people would love to be quoted by Entrepreneur.com and The Street.com. Well, I wasn’t just quoted, I had my articles published by Entrepreneur.com and The Street.com. Thank you, PR LEADS Article Marketing Service!"

Denise Landers
Author and President of Key Organization
www.keyorganization.com


"After spending a lot of time and money on publicity, I've come to one conclusion. PR LEADS is the easiest, most cost effective way for experts to promote themselves online. The investment on return is unmatched by any other product or service currently available – My article will even be published by the Human Resources Planning Society’s Journal early next year. If you want to build credibility, increase web traffic, and generate new leads you need exposure all over the Web. If you need exposure, use PR LEADS Article Marketing Service!"

Gayle Lantz
Human Resources Expert Who Helps
Leaders, Executives and Others
Make The Most Of Their Work
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"Within a couple days of submitting my first article, I found my article on CRM Today. I am absolutely amazed at how quickly you made all this happen. Thanks so much!”

Scott Glatstein
President & Founder of Imperatives LLC
www.imperativesllc.com


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Mike Kaselnak
CEO, HOARD Clients System, Inc.
www.hoardclients.com


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Article Marketing & Internet PR Benefits
   
Increase your marketing return on investment
   
Increase web traffic – With our article marketing & Internet PR services you can produce a constant flow of visitors to your website.
   
Achieve massive publicity
   
Build your list of targeted prospects that want to hear from you right now
   
Boost your reputation, credibility, and name recognition
   
Gain link popularity & Improve Search Engine Optimization (SEO) rankings.
   
Create affiliate relationships and co-marketing partnerships with highly influential web publishers.
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