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Sales Lead Generation Tips:
How to Build Your Own Hyper-Responsive Prospect List with Article Marketing

By Dan Janal - Your Fearless PR Leader

Article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles on the Web fall short in their sales lead generation efforts. They simply can’t get people to visit their websites.

This is a critical fallacy that will render your article marketing campaign worthless. You must get people to visit your website and join your mailing list. If you don’t, you are wasting your time, money and energy.

Sure, it is great to write articles displaying you as the expert in your field. And, yes, it is nice to post articles that help the world in general. But if your goal is to use article marketing as a sales lead generation technique that builds your email list, you might be falling short if your articles don’t have a call to action that grabs readers by the throat and pulls them to your website.

How do you do this?

You must have an irresistible offer so people will come to your website and identify themselves. Once you capture your prospects’ names and email addresses, you will be able to create a sales-winning relationship. If you don’t do this critical step, you’ll never have another chance to sell to these people.

Here are four irresistible products or services to help prospects make the critical decision to visit your website and give you their email addresses:

  • Special reports. Don’t confuse this with a newsletter. These are 3-5 page reports on a special topic. It should include your own insights that prove you are the expert.

  • Quizzes. People love to take quizzes. Create a quiz that has 10 yes or no answers. Design questions so that people will see their pain. This sets you up as the expert who has products and services that can help them. Here’s a great site that features a quiz. http://kisstheorygoodbye.com/quiz/quiz.php. Take the quiz and then see how Bob Prosen leads you into learning about his book.

  • Free 15-minute consulting session. When offering this free service, be careful of tire kickers who want free advice and won’t ever buy.

Here are three easy steps to conducting consulting sessions properly.

1.
Get the person to clearly state the problem.
2.
Show how your background can help the person. However, don’t give away your best thinking at this point. Think of this as a get-to-know-you session, not a high level exchange of ideas.
3.
Ask for the order to get them to buy your books or consulting services.
  • Offer a free chapter in your book or a free sneak preview to your information products including software, DVDs, CDs and MP3s. People will get hooked and buy your products. This tactic will overcome your prospects’ fears of the unknown. People can get a good feel for your products.

The most important part of writing articles is getting people to visit web site. If you offer these tactics, you will build your list and get more names for your sales funnel.

==================================

Note: You may reprint this article on your website and in your ezines, if and only if you use the article in its entirety, including the byline below. If you have any questions please feel free to contact the author via email at Dan@prleads.com

Nationally recognized online publicity expert and Founder of PR LEADS, Dan Janal can help build your list in 6 months. For more free tips and information that will help you snag more leads than you ever thought possible, go to:
http://www.articlemarketingexperts.com/articlenewsletter

Related articles:

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“Everybody ought to run over and hold them to their prices because that’s a lot of turn key done-for-you-stuff for a very, very low price. With everything they are giving you, they are way too cheap.”

Bill Glazer
Glazer-Kennedy Inner Circle


“Wow! I can’t believe you reached so many people (Over 300,000 readers), in just 1 week! You helped me establish even more credibility, drive pre-qualified, targeted traffic to my website and sell more products and services. Thank you Dan and Eric!”

Yanik Silver
www.surefiremarketing.com


"As a result of having my articles published using the PR LEAD Article Marketing Service, I have achieved the status of being the “Distribution Industry Expert,” who can be counted on as the “trusted advisor.” This publicity has resulted in a surge of new business opportunities making ’06 the best year in 26 years in business."

Dani Kaplan
President, SMC Data Systems
www.smcdata.com


“PR LEADS makes it easy to position myself as an expert and generate traffic for my websites. They truly are article marketing experts who know how to get your messages to the right audiences. I heartedly recommend them to my clients.”

Robert Skrob
Information Marketing Association
President


"Your customized service helped to get my article featured in this new major women's publication. Who knew that tweaking the title of my article would help it make a bigger impact. Thank you for your expertise."

Jill Lublin
www.promisingpromotion.com


“There are three reasons to use the PR LEADS Article Marketing Service: Traffic, Traffic and More Traffic! By tripling our traffic with just one article submission, you have not only met our expectations, but you blew right past them!

"We're already working on another article for you to work your magic on! Thanks so much!"

Lesley Mattos
Founder
Adesso Albums, Inc.


"As a book author, writing comes easily for me. Marketing does not come so easily. What I love about the PR LEADS Article Marketing Service is it lets me focus on what I do easily and quickly: writing articles. Dan and Eric go to work placing the articles.

Turning this task over to the PR LEADS Article Marketing Service saves me so much precious time!! And, just as important, Dan and Eric do things in a highly strategic way, ensuring articles I write will boost my book sales, increase my website’s visibility with search engines and entice visitors to my site. The PR LEADS Article Marketing Service is priceless.”

Stephanie Pedersen
Author
"Shoes: What Every Woman Should Know"
www.shoeswhateverywomanshouldknow.com


“Thanks to PR LEADS Article Submission Service, my article Dating Success Strategies: 10 Lessons To Spice Up Your Social Life can be found on Self Growth and was featured in their newsletter. The site is Ranked # 1 for Self Improvement on Google and Yahoo. It gets 167,000 unique visitors a month to the website and sends newsletters to over 450,000 opt-in subscribers a week."

April Masini
Amazon,com Best-Selling Author
"Date Out of Your League"
and recently published book
"Think and Date Like A Man"
Publisher of the online dating
publication www.askapril.com


"My clients have seen a significant increase in traffic coming from various websites and blogs as a result of the PR LEADS Article Submission Service. This is a service I recommend to my clients to be included as part of their Internet Marketing strategy."

Valerie Di Carlo -- VDC Enterprises, LLC
SEO Web Consulting
www.seo-web-consulting.com


"I’m so glad I found the PR LEADS Article Marketing Service. It brings me tons of targeted traffic and a large spike in ezine subscriber numbers. And, when I say targeted – I mean targeted. They gets me thousands of targeted links like

* ChiefMarketer.com,
* MultichannelMerchant.com,
* B2BmarketingTrends.com,
ManagementFirst.com,
* CEO Online,
* CEO Refresher
* and many more

to my Web site. And it saves me hours and hours of time from doing it myself or having to teach someone else how to submit articles for me."

Sales Lead Expert M.H “ Mac” McIntosh
Mac McIntosh Inc
www.sales-lead-experts.com


"Just getting published on the Caregiver.com website and magazine, and getting published in the Caregiver's Home Companion website and in their print and email newsletters -- 2 "go-to" publications for caregivers -- not to mention all of my other successes is worth its weight in gold. I left the operating room to touch more lives that a surgeon could do in a career, and PR LEADS is helping with my mission to reach as many people as possible!"

Vicki Rackner, MD
www.drvicki.org


"Although we have a multi-faceted marketing and sales plan, the addition of article marketing through the PR Leads service helped in our successful quest to push UltraMetabolism to #2 on the NY Times Best-Seller List. More than just getting exposure for our articles, the PR Leads service also helped establish relationships with website publishers that will continue to deliver value for many months and years to come. Eric and his team are extremely diligent with fine attention to detail and go above and beyond the call of duty to get articles placed on websites that normal article marketing channels don't have access to."

Marc Stockman
President, Brass Ring Media Group


"WOW, the PR LEADS Article Marketing Service is working!! As a result of my articles being published on sites like Modern Mom, Body Concept and newsletters like Through Your Body I got 17 orders just yesterday. I'm totally amazed!"

Tracey Mallett
Fitness Expert
www.traceymallett.com


"Thanks to the PR LEADS Article Marketing Service, About.com and many other highly credible sites dramatically increased my website traffic. I’ve even gotten many people asking to subscribe to my newsletter – just yesterday I added 60 subscribers that are from all over the world - England, Canada, Australia, Bolivia, and S. Africa! Amazing! This is definitely a good investment!"

Karen Sherman
Author, New York State Psychologist,
and Relationship Counseling Expert


"PR Leads Article Marketing service raises your web presence and funnels new targeted subscribers to your web sites. You couldn’t ask for more. Their database of article syndication websites is extensive and includes high profile sites and ezines such as About.com, Safe Haven, Stretcher.com which has over 200K subscribers to its ezines. Eric Gruber, is a pleasure to work with. He understands his market and gives excellent recommendations for edits and improvements. He knows how to tweak articles so that they get noticed. He is responsive and reliable. If you are looking for a flawless system to get your articles on the web, position your self as an expert in your area, and drive traffic to your web sites, this is the service to use."

James Lange
Financial Expert and
Author of “Retire Secure”
www.retiresecure.com


"One thing I don’t question is that Eric Gruber of the PR LEADS Article Marketing Service is THE Article Marketing Expert. He has placed my clients’ articles on sites and ezines like About.com, CEO Online, Management First, E-Marketing Association’s Newsletter, Honey Magazine, Womens Web, American Venture Magazine and many more."

Will Rico
Common Mind
www.commonmind.com


"Writing and submitting articles using the PR LEADS Article Marketing Service helped spike up my website traffic, as well as open doors to golden marketing opportunities. Several publishers became affiliates, including Rick Sidowicz of CEO Refresher who is interested in completing an email blast and other ways to promote my books and products! I never had anyone do an email blast for me before!"

Susan Harrow
Media Coach/Marketing Strategist
www.PRSecrets.com


"As a sales trainer, I emphasize to my clients, readers of my book – The Four Kinds of Sales People, and to my speeches’ audiences that breakthrough sales is never a “one size fits all” roadmap – and Dan Janal & Eric Gruber from the PR LEADS Article Marketing Service completely understands that concept.

You can't get as much customization from a software program. You can't get as much personal attention from a high-priced PR firm. You certainly can't get faster feedback from a teenager who started a business like this yesterday and is masquerading as an "Internet Guru." The PR LEADS Article Marketing Service is truly the Rolls Royce of the Internet that helps me increase web traffic, build credibility, and greatly improve my book sales all at the same time."

Chuck Mache
Sales Trainer, Speaker and Author
of “The Four Kinds of Sales People”
www.chuckmache.com


"You guys are my secret weapon and you deliver BIG results which is why I keep coming back."

Robert Smith
Author of "Million Dollar Press Releases:
Guide To Boosting Profits Using Free Publicity"


"You were right when you said article marketing can possibly lead to additional future marketing opportunities. Here’s a response from one of many credible online business publications:

'I loved your article and I have linked it to your main page. It is truly a "killer" idea and I will feature anything else you have -perhaps testimonials as to the effectivesness etc. Your entire "story" in the palm of your hand, and a most exceptional value as a gift for prospective customers is something I look forward to helping you promote in the near future.'

Thank you PR LEADS Article Marketing Service – I will get started on writing another for next month’s submission."

Jim McKinley
Marketing Director for CF Gear
www.cfgear.com


"Within a couple of days, my article was published on About.com, Sales and Marketing Management, IT Toolbox, Association of Equipment Manufacturers, Knowledge Management Professional Society, and Sideroad. I can’t wait til I see the results in a couple of weeks. Thank you PR LEADS Article Marketing Service."

Srikanth Chari
www.Watch360.com


"PR Leads is one of those rare offerings that promises a lot and then over-delivers. They proofread and optimize articles so they can be found, create a strong call for action to turn readers into website visitors, and then place your articles on well known, credible websites and industry newsletters. If you want to succeed in today’s competitive environment, you must be seen all over the web – the PR LEADS Article Marketing Service is a MUST!"

Carl & Deb Potter
Simply Seamless Safety
www.potterandassociates.com


"Most people would love to be quoted by Entrepreneur.com and The Street.com. Well, I wasn’t just quoted, I had my articles published by Entrepreneur.com and The Street.com. Thank you, PR LEADS Article Marketing Service!"

Denise Landers
Author and President of Key Organization
www.keyorganization.com


"After spending a lot of time and money on publicity, I've come to one conclusion. PR LEADS is the easiest, most cost effective way for experts to promote themselves online. The investment on return is unmatched by any other product or service currently available – My article will even be published by the Human Resources Planning Society’s Journal early next year. If you want to build credibility, increase web traffic, and generate new leads you need exposure all over the Web. If you need exposure, use PR LEADS Article Marketing Service!"

Gayle Lantz
Human Resources Expert Who Helps
Leaders, Executives and Others
Make The Most Of Their Work
www.gaylelantz.com


"Within a couple days of submitting my first article, I found my article on CRM Today. I am absolutely amazed at how quickly you made all this happen. Thanks so much!”

Scott Glatstein
President & Founder of Imperatives LLC
www.imperativesllc.com


"PR LEADS was able to tear my website apart and show me how to rebuild it better, stronger and much more profitable! The best part is he broke it into smaller bites so I can radically improve my site without a hiccup in my business. Other services that I have looked at wanted thousands more for the exact same advice and they strong-armed me to implement the plan using their services. What a pleasure it was to work with someone that genuinely had my best interest at heart. Thanks Eric & Dan!”

Mike Kaselnak
CEO, HOARD Clients System, Inc.
www.hoardclients.com


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Article Marketing & Internet PR Benefits
   
Increase your marketing return on investment
   
Increase web traffic – With our article marketing & Internet PR services you can produce a constant flow of visitors to your website.
   
Achieve massive publicity
   
Build your list of targeted prospects that want to hear from you right now
   
Boost your reputation, credibility, and name recognition
   
Gain link popularity & Improve Search Engine Optimization (SEO) rankings.
   
Create affiliate relationships and co-marketing partnerships with highly influential web publishers.
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